How do we get consumers to the point of being their own guiding light?
While I hate to use the word empower (because that implies taking away someone’s power in the first place), I’m here speaking to cannabis consumer empowerment.
An overall lack of education, an uptick in marketing geared toward a desire for the masses to consume cannabis products (candy-like packaging, I’m looking beyond you, don’t worry) and limited training with budtenders all fail to convey the philosophical information to the consumer.
Creating an empowered cannabis consumer not only serves the individual but also the industry as a whole. Leaders should strive for the cannabis industry to go beyond normal — normalizing cannabis was so 3 years ago — to be an example industry.
– Read the entire article at The Rolling Stone.