(Nativ is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of mg Magazine.)
“Born in Venice Beach and raised in Palm Springs,” California brand Nativ’s message forms the core of its existence: You’re not a nativ of the place you come from. You’re a nativ of the place where you belong…the place where you can always be yourself. The words create an immediate reaction within consumers, inspiring, affirming, and creating a bond.
“Nativ seeks to nurture an easygoing, relaxed state of being,” said Inventory Manager Andrew Yeager. “We create experiences where wellness is joy.”
While the company puts an emphasis on social media promotion, it’s the endless time on the road hosting appreciation days at dispensaries that has allowed Nativ to create intimate relationships with consumers. Through meet-and-greets, the company founded a tribe of retail buyers and customers. “Nativ utilizes innovative packaging, uniform branding, and a commitment to clean cannabis to stand out in a competitive marketplace,” Yeager said. “When you see Nativ on the shelf, you know you’re not buying just cannabis but a full wellness experience.”