Insider’s Guide to Cannabis Investing: The human element of opportunity


There is a fallacy in investing – especially in cannabis investing – that we bet on a founder’s idea.

So, in cannabis, we bet on the number of acres cultivated, the list of licenses, the pounds sold, the THC content, etc.

Yet, the truth of it is, if we are investing in companies, there is only one bet we are making – and it’s on humans.

After all, when the regulations change, packaging rules are shredded or the industry morphs at light speed, would you rather bet on a static idea or on a human who can adapt just as quickly?

These are the thoughts of Cresco Capital’s Codie Sanchez. Get more insights from Codie on how her firm analyzes founding teams and the red flags that will halt investment consideration at Investor Intelligence.