How Madison Ortiz (aka HappyTokes) Built a Supportive Tribe on Instagram


Madison Ortiz, known on social media as @HappyTokes, has almost 75,000 followers on Instagram (where her bio proudly states “Under the Influence; Over the Stereotype”) and is community manager for CannaSmack.

Describe the community you’ve built on Instagram.


@HappyTokesTribe is technically anyone who supports me and one another but also is a curated community in which all loving souls are welcome. Though differing viewpoints are encouraged if they’re expressed respectfully for the sake of discussion and insight, I quickly decline troll-like or hateful interactions by blocking those accounts. I’m proud to have created a safe place on social media where people are comfortable sharing personal details.

Cannabis influencer Madison Ortiz, aka HappyTokes, photo on an iPhoneWhat will people find in your community?

Acceptance, support, authentic comments, physical snail-mail (“HappyMail”) sent to spark joy in another’s life, livestreams that remind us in-person interactions are possible, road trips across the country to see each other in person, and a community that rallies to support those who are brave enough to publicly share their struggles.

With what types of brands do you prefer to work?

I admire brands that are conscious about sourcing, production, practices, and making the world a better place.Through my travels, I have met the people behind the majority of brands I promote. I support them because I’ve learned their stories, believe in their products, and feel a bond to their spirits. It is incredibly exciting for me to watch everyone around me grow and succeed.


537: Songs on the @HappyTokes playlist on Spotify

20k #HappyTokesTribe posts on Instagram

4,855: Number of LIKES on her most-liked Instagram post so far in 2019.