Edibles, extracts and topicals could bring in millions of consumers, many of them ‘canna-curious,’ but Canadian producers will face challenges.
anadian Cannabis 2.0 is here! It’s been over a year since recreational cannabis was legalized for adult use in Canada, and with the edibles, extracts and topicals category recently legalized, the market is shifting into what many envision as a new wave of consumption. How will the introduction of these new products impact the market?
Let’s start with Cannabis 1.0.
Canada legalized recreational cannabis in October 2018 with the Cannabis Act, becoming the first G7 nation to do so. Legalization was met with much fanfare and a very bullish outlook for operators in the space. In the first stage, cannabis consumers got access to dried flower and oils. However, consumer purchases have been limited.
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